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5 years. $50M in sales. Here’s the blueprint behind it all - https://www.cays.com/5-years-50m-in-sales-heres-the-blueprint-behind-it-all/ 
Jimmy Burgess shows how this Florida real estate agent remade his business by leaning in to social m - Details |
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Home search is going AI-first with Realtor.com as attention gets harder to earn - https://www.cays.com/home-search-is-going-ai-first-with-realtor-com-as-attention-gets-harder-to-earn/
Home search is starting earlier, attention is harder to earn and trust is getting more fragile. Here - Details |
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Mortgage firm Lower debuts ‘limited-access’ referral program - https://www.cays.com/mortgage-firm-lower-debuts-limited-access-referral-program/
Lower has officially launched Movoto Advantage, a program that connects vetted agents with buyers an - Details |
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The real lesson from the Florida ChatGPT home sale story - https://www.cays.com/the-real-lesson-from-the-florida-chatgpt-home-sale-story/
The Florida AI home sale story is not proof that agents are obsolete, and it is not proof that the - Details |
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Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement - https://www.cays.com/meta-lawsuits-sora-shutdown-x-ad-loss-reveal-the-cost-of-engagement/
The systems that once made visibility easy are under pressure. Here’s how that changes the way rea - Details |
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Taking sides on coming-soon listings: Inman’s Top 5 - https://www.cays.com/taking-sides-on-coming-soon-listings-inmans-top-5/
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most ess - Details |
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Here’s what can go wrong when using AI instead of an agent - https://www.cays.com/heres-what-can-go-wrong-when-using-ai-instead-of-an-agent/
AI is good at structured answers in predictable environments, but real estate is full of unpredictab - Details |
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State-Wide MLS taps RealReports to roll out AI property tools - https://www.cays.com/state-wide-mls-taps-realreports-to-roll-out-ai-property-tools/
State-Wide MLS is rolling out RealReports’ AI-powered property tools and Taxshot data platform to - Details |
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OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation - https://www.cays.com/openai-backlash-mcdonalds-memes-and-fords-f1-return-show-perception-drives-the-conversation/
From AI ethics debates to viral CEO moments, recent headlines reveal how quickly perception can shif - Details |
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What this spring means for buyers, sellers and real estate agents - https://www.cays.com/what-this-spring-means-for-buyers-sellers-and-real-estate-agents/
The agents who consistently reach their goals recognize moments like this for what they are: Not gua - Details |
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Olympic backlash and brand pivots spotlight the power of perception - https://www.cays.com/olympic-backlash-and-brand-pivots-spotlight-the-power-of-perception/
Culture is moving faster than ever, and perception can shift in minutes. Across sports, streaming, r - Details |
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Gary Keller on Compass-Anywhere: ‘I wouldn’t have done it’ - https://www.cays.com/gary-keller-on-compass-anywhere-i-wouldnt-have-done-it/
Gary Keller delivered his annual State of the Housing Market keynote on Monday, musing on sales tren - Details |
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What’s in, what’s out: 5 marketing shifts you can’t ignore - https://www.cays.com/whats-in-whats-out-5-marketing-shifts-you-cant-ignore/
Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. - Details |
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2nd CoStar investor urges giving up on Homes.com amid losses - https://www.cays.com/2nd-costar-investor-urges-giving-up-on-homes-com-amid-losses/
New York City-based hedge fund D. E. Shaw & Co. on Wednesday criticized the board’s ̶ - Details |