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OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation - https://www.cays.com/openai-backlash-mcdonalds-memes-and-fords-f1-return-show-perception-drives-the-conversation/
From AI ethics debates to viral CEO moments, recent headlines reveal how quickly perception can shif - Details |
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What this spring means for buyers, sellers and real estate agents - https://www.cays.com/what-this-spring-means-for-buyers-sellers-and-real-estate-agents/
The agents who consistently reach their goals recognize moments like this for what they are: Not gua - Details |
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Olympic backlash and brand pivots spotlight the power of perception - https://www.cays.com/olympic-backlash-and-brand-pivots-spotlight-the-power-of-perception/
Culture is moving faster than ever, and perception can shift in minutes. Across sports, streaming, r - Details |
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Gary Keller on Compass-Anywhere: ‘I wouldn’t have done it’ - https://www.cays.com/gary-keller-on-compass-anywhere-i-wouldnt-have-done-it/
Gary Keller delivered his annual State of the Housing Market keynote on Monday, musing on sales tren - Details |
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What’s in, what’s out: 5 marketing shifts you can’t ignore - https://www.cays.com/whats-in-whats-out-5-marketing-shifts-you-cant-ignore/
Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. - Details |
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2nd CoStar investor urges giving up on Homes.com amid losses - https://www.cays.com/2nd-costar-investor-urges-giving-up-on-homes-com-amid-losses/
New York City-based hedge fund D. E. Shaw & Co. on Wednesday criticized the board’s ̶ - Details |
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As Alexander brothers stand trial, new Epstein documents detail more alleged rapes - https://www.cays.com/as-alexander-brothers-stand-trial-new-epstein-documents-detail-more-alleged-rapes/
The Justice Department released a massive trove of Epstein-related documents Friday, one of which de - Details |
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5 videos every real estate agent should make and repurpose - https://www.cays.com/5-videos-every-real-estate-agent-should-make-and-repurpose/
The key to effective video marketing is to build a library of keystone content that creates exposure - Details |
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5 things buyers and sellers don’t care about (and what DOES matter) - https://www.cays.com/5-things-buyers-and-sellers-dont-care-about-and-what-does-matter/
When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Bu - Details |
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Farming isn’t dead. Here are 5 strategies that work in 2026 - https://www.cays.com/farming-isnt-dead-here-are-5-strategies-that-work-in-2026/
Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for short - Details |
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If not Zillow, then who? Agents spar over preferred portal-war victors - https://www.cays.com/if-not-zillow-then-who-agents-spar-over-preferred-portal-war-victors/
Real estate agents have strong opinions on each of the major players in the so-called “portal - Details |
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Building a digital profile that works: Now Streaming - https://www.cays.com/building-a-digital-profile-that-works-now-streaming/
Learn what it takes to create a smart and effective digital footprint with help from these real esta - Details |
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Dermot Buffini makes way for brother Brian as coaching firm’s chief executive - https://www.cays.com/dermot-buffini-makes-way-for-brother-brian-as-coaching-firms-chief-executive/
After 13 years as CEO, Dermot Buffini will now serve as a board advisor and international brand amba - Details |
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Experts agree a rosier market is coming in 2026. But specifics vary - https://www.cays.com/experts-agree-a-rosier-market-is-coming-in-2026-but-specifics-vary/
More sales, stubborn rates, home price growth. Here’s where five major groups landed on the ho - Details |