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5 things buyers and sellers don’t care about (and what DOES matter) - https://www.cays.com/5-things-buyers-and-sellers-dont-care-about-and-what-does-matter/
When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Bu - Details |
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Farming isn’t dead. Here are 5 strategies that work in 2026 - https://www.cays.com/farming-isnt-dead-here-are-5-strategies-that-work-in-2026/
Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for short - Details |
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If not Zillow, then who? Agents spar over preferred portal-war victors - https://www.cays.com/if-not-zillow-then-who-agents-spar-over-preferred-portal-war-victors/
Real estate agents have strong opinions on each of the major players in the so-called “portal - Details |
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Building a digital profile that works: Now Streaming - https://www.cays.com/building-a-digital-profile-that-works-now-streaming/
Learn what it takes to create a smart and effective digital footprint with help from these real esta - Details |
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Dermot Buffini makes way for brother Brian as coaching firm’s chief executive - https://www.cays.com/dermot-buffini-makes-way-for-brother-brian-as-coaching-firms-chief-executive/
After 13 years as CEO, Dermot Buffini will now serve as a board advisor and international brand amba - Details |
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Experts agree a rosier market is coming in 2026. But specifics vary - https://www.cays.com/experts-agree-a-rosier-market-is-coming-in-2026-but-specifics-vary/
More sales, stubborn rates, home price growth. Here’s where five major groups landed on the ho - Details |
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Redfin CEO: These 10 shifts defined real estate in 2025 - https://www.cays.com/redfin-ceo-these-10-shifts-defined-real-estate-in-2025/
2025 was another landmark year in real estate. Redfin CEO Glenn Kelman breaks down the 10 trends tha - Details |
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Fannie and Freddie’s low-income homebuyer goals dialed back - https://www.cays.com/fannie-and-freddies-low-income-homebuyer-goals-dialed-back/
Trump administration claims quotas for low-income borrowers hurt the middle class. NAR says where is - Details |
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The $92M real estate lesson Jake Paul taught us from the boxing ring - https://www.cays.com/the-92m-real-estate-lesson-jake-paul-taught-us-from-the-boxing-ring/
In real estate, attention is currency, Josh Ries writes. If you want to close more deals in 2026, yo - Details |
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DoJ whiffs in third attempt to indict Trump nemesis Letitia James - https://www.cays.com/doj-whiffs-in-third-attempt-to-indict-trump-nemesis-letitia-james/
Since the original charges against James were thrown out in November, the DoJ has reportedly tried a - Details |
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AI slop is flooding social feeds and reshaping real estate marketing - https://www.cays.com/ai-slop-is-flooding-social-feeds-and-reshaping-real-estate-marketing/
AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable e - Details |
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Everything you need to know about social media in under 1,100 words - https://www.cays.com/everything-you-need-to-know-about-social-media-in-under-1100-words/
Social media allows great real estate agents to stay visible, connected and valuable to the people a - Details |
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Coldwell Banker nabs 1,300-agent affiliate from Berkshire Hathaway - https://www.cays.com/coldwell-banker-nabs-1300-agent-affiliate-from-berkshire-hathaway/
Coldwell Banker Envision will have offices in Downtown Los Angeles, Long Beach, Huntington Beach and - Details |
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Luxury’s next phase: What the 2026 buyer really wants - https://www.cays.com/luxurys-next-phase-what-the-2026-buyer-really-wants/
Luxury real estate is entering a more human-centered era, The Agency’s Rainy Hake Austin write - Details |
